How to write a Tweetable Abstract?
I recently came across this term tweetable abstract. Are these really helpful? And are there any guidelines for writing these?
A tweetable abstract is an approximately one-two line summary of your research that can be used to attract the attention of your target audience on the social networking site Twitter.
Today’s digital landscape has provided researchers with a plethora of options to promote their research and Twitter is one such option. Academicians have recognized the potential of this channel to reach out to the scientific community, thereby leading to its recognition as a credible options to disseminate knowledge and promote their work. A lot of publishers also now request for tweetable abstracts along with the traditional abstract, so that they too could contribute towards the promotion of your article on Twitter. Twitter helps to disseminate information rapidly and to a wider audience as compared to other methods. Therefore, yes, tweetable abstracts are very helpful in research promotion.
You can keep the following points in mind while writing a tweetable abstract-
- The first point to remember would be that there is a character limit of 280 (280 characters, not words). Your abstract should therefore not exceed this limit.
- Your abstract should be concise and engaging at the same time. A study has observed that shorter the tweet, higher the engagement.
- Your tweetable abstract should ideally state the main conclusion or the key message of your paper.
- Use relevant tags and hashtags. This will help you increase your reach.
- Avoid technical information and scientific jargon.
- Also, do not post your tweetable abstract and any random hour of the night. Post it at a time when people are active. Weekends are the best time to post on Twitter.
In case you need professional help with your Tweetable Abstract, Enago’s Tweetable Abstract Service can provides you with an impactful post to promote your research on Twitter. Enago ensures that these snippets are designed to encourage clicks, comments, and re-tweets and contain relevant #hashtags to make your article visible in search results