Being a researcher, you might have dreamt of bringing change in the world. Definitely, you wanted to reach out and benefit the society with your research work. You wanted to create…
Significance of research promotion
Choosing the right channel for promotion
Importance of an effective social media strategy
Measuring the impact of the promotional strategy…
With the advent of the digital era, technological advances have taken over almost all conventional methods of information transfer. Owing to which, the scientific research…
About 15 years ago, a social media network called “Friendster” launched. It was a forum where people of similar interests could communicate and share ideas. Since then, networking…
Using social media platforms such as LinkedIn, ORCID, ResearchGate, Twitter, Facebook, YouTube, or Mendeley, can be an excellent way to promote your research and share it with a…
Twenty years ago the internet was a joke, dominated by “the uninformed, the immature, the smug, the untalented, the repetitious, the pathetic, the hostile, the deluded, the…
The Mixed Blessing of Social Media Data
The phenomenal growth in utilization rates of popular social networking sites such as Facebook, Twitter, and Instagram, offer academic…