Mastering Megatrends: Understanding and Leveraging the Evolving New World

Megatrends, Naisbitt, Complexity of Change, Trends


Authors : Doris Naisbitt, John Naisbitt

Publisher : World Scientific

ISBN : 978-981-3234-91-8

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From the author of the New York Times bestseller, Megatrends: Ten New Directions Transforming Our Lives, comes the new title on dealing with the complexity of change. It is one thing to spot the real trends from the fads, but it is another whole new ball game to deal with the incoming trend. This is the centrepiece of Mastering Megatrends.
John Naisbitt, author of Megatrends, co-author of Global Game Change: How the Global Southern Belt Will Reshape Our World (January 2015), has been in the limelight of the publishing world since Megatrends, 1982. As a New York Times number one bestseller for almost two years, it was one of publishing's greatest success stories, selling more than 14 million copies in 57 countries. The Wall Street Journal called John Naisbitt's work "triumphantly useful ... taking bearings in all directions and giving us the courage to do the same."

Megatrends was followed by international bestsellers Re-inventing the Corporation in 1985, Megatrends 2000 in 1990, Global Paradox (1992), Megatrends Asia (1995), High Tech High Touch (1999) and MindSet! (2006).

John Naisbitt holds 21 honorary doctor degrees from and professorships of American, Chinese and Russian Universities and of South Korea's Pukyong National University.

In his early career, John Naisbitt has been an executive at Kodak and IBM. Age 34, John Naisbitt was appointed to be assistant secretary of education to President John Kennedy. After the president's assassination, he was special assistant to President Lyndon Johnson. Urged by the social and racial turbulences in America's cities John Naisbitt began analysis social economic and political developments in the US, which led to publishing Megatrends in 1982.

After working together as publisher and author from 1995 to 2000, John Naisbitt and Doris Naisbitt married in 2000 and began their collaboration as co-authors.

Beginning with their joint work on MindSet! in 2006, John and Doris Naisbitt have co-authored four books. They are giving joint lectures in Asia, Latin America, Africa, Europe and the US. Their cultural life and residence in the United States, Asia and now Europe keeps them directly in touch with changing economic environments — experience that is reflected in the books written.


Doris Naisbitt, an observer of global social, economic and political trends, Director of the Naisbitt China Institute, co-author of Global Game Change: How the Global Southern Belt Will Reshape Our World (January 2015), the bestsellers China's Megatrends: Eight Pillars of a New Society, The China Model and Innovation in China: The Chengdu Triangle.

In addition to her research on future global developments Doris Naisbitt is dedicated to foster personal growth. Xinhua called her the "global philosopher for China's youth." Her personal experience to start a successful career later in life has inspired audiences and encouraged people to reinvent their own life.

How to make the most of your talents is the red line of Doris Naisbitt's biweekly column in China Youth Daily, China's second largest newspaper. Her columns were collectively published in the book, How to Get Where You Want to Go. To bridge cultural differences and build on common grounds is the story line her book Mai-Lin My China.

Doris Naisbitt holds professorships at prestigious Nankai and Jilin University, and at Yunnan University and Skolkovo Open University Moscow as well as an honorary Doctor of South Korea's Pukyong National University.

Doris Naisbitt has a distinguished career in publishing, serving as head of the Austrian publishing houses Austria Press and Signum Verlag. During her tenure, she upgraded the company by acquiring internationally known authors and establishing Signum as a player in the broader German Language market, including Germany and Switzerland.

Among Ms Naisbitt's first new authors was John Naisbitt, whose book, Megatrends Asia, published 1995, became a bestseller in Austria, Germany and Switzerland.

Doris and John Naisbitt got married in 2000. Before the couple became co-authors in 2006, Doris Naisbitt worked in close collaboration with John Naisbitt's public lecturing in editing and translating his books and other works for the German publishing houses of Hanser, Bertelsmann and Frankfurter Allgemeine Buchverlag.

Ms Naisbitt was working in the production of television documentaries for Walter Davy, an award-winning director. She studied fashion and theatre in Vienna under the tutelage of Susi Nicoletti and Pula Wessely, two of Austria's most famous actresses. Doris and John Naisbitt live in Vienna, Austria and China.
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