News about Enago

 
September 2015

Language-Market Leader Crimson Interactive Strengthens Global Position With New VP

Industry Veteran Will Expand Services for Rapidly Growing English Editorial Services Firm

Crimson Interactive Inc. today announced that it has appointed Gregory Loxton as its Vice President of North American operations. At Crimson, the parent company of the dominant English editing and translation brands, Enago and Ulatus, Loxton will apply his extensive Fortune 500 experience to run the company's enterprise in North America, driving brand positioning, leading expansion efforts, and securing collaborations within the STM market.

Loxton holds more than three decades of sales management experience, particularly within STM/professional publishing and investment firms. Prior to joining Crimson, he led the corporate sales team at Dunn & Bradstreet (D&B) in Parsippany, NJ, where he grew a $3 million portfolio of small businesses across industry sectors. He also served as a VP and a Pricing/ Channel Management Director at other D&B locations in the New York metro area. Formerly, he was a Partner of GXL Consulting Group, a provider of cutting-edge research in STM publishing.

Crimson is tapping Loxton's vast experience in North American business to help differentiate its brands in this growing market and to amplify its global presence. "Greg has a proven track record of revitalizing organizations, delivering growth and increased market share," said Rajiv Shirke, Crimson's Vice President of Global operations. "He is a skilled strategist and achiever with a clear ability to implement strategies, marketing tools, and efficiencies that develop sustainable new business units. He will play a key role in advancing our explosive growth on the global stage."

"I'm really enthused to work with this team of such incredibly smart and focused people," said Loxton. "We're now in the process of solidifying our global strategy to achieve new levels of competitive advantage by collaborating more effectively. Keep an eye on us—we have some very interesting things in development as we speak."

About Crimson Interactive

Enago and Ulatus are part of a suite of services provided by Crimson Interactive Inc., the world's one-stop shop for English editing, translation, and journal- publishing support. Its flagship brand, Enago, employs one of the market's largest teams of editors (850+) who expertly guide content in more than 1,100 subject areas through a simple and straightforward online process. Ulatus facilitates scholarly communication by providing high-quality, timely, and cost- effective translation services to academic publishers and journals worldwide. We've provided services to more than 81,000 authors in 125 countries from our local presence in Japan, China, Taiwan, Turkey, Korea, Brazil, Germany, Russia, India, and the United States.

To learn more about how Crimson Interactive can help your author community and publishing program achieve their goals, please contact us at press@enago.com or visit www.enago.com.



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