Journals have differing recognition factors, either in a specific field or across multiple disciplines. The quality and impact of the journal is usually apparent through how widely it is read, how often it is cited, and its perception in the community. The quality and impact can be quantified in terms of various widely-accepted parameters, like the Impact Factor, SCImago Journal Rank, Article Influence, H-Index, which are described in this post.
In evaluating a manuscript submitted for publication in a journal, a peer reviewer takes into account many factors. The primary considerations related to quality, originality and presentation are listed in the attached presentation. Based on these, suggestions are outlined, which would minimize the possibility of rejection.