{"id":38759,"date":"2022-05-26T21:04:50","date_gmt":"2022-05-26T15:04:50","guid":{"rendered":"https:\/\/www.enago.com\/academy\/?p=38759"},"modified":"2022-05-26T21:13:05","modified_gmt":"2022-05-26T15:13:05","slug":"data-visualization-techniques-qualitative-research","status":"publish","type":"post","link":"https:\/\/www.enago.com\/academy\/data-visualization-techniques-qualitative-research\/","title":{"rendered":"How to Use Creative Data Visualization Techniques for Easy Comprehension of Qualitative Research"},"content":{"rendered":"<p>\u201cA picture is worth a thousand words!\u201d\u2014an adage used so often stands true even whilst reporting your research data. Research studies with overwhelming data can perhaps be difficult to comprehend by some readers or can even be time-consuming. While presenting quantitative research data becomes easier with the help of graphs, pie charts, etc. researchers face an undeniable challenge whilst presenting qualitative research data. In this article, we will elaborate on effectively presenting qualitative research using <strong>data visualization techniques<\/strong>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.enago.com\/academy\/data-visualization-techniques-qualitative-research\/#What_is_Data_Visualization\" >What is Data Visualization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.enago.com\/academy\/data-visualization-techniques-qualitative-research\/#What_Is_the_Importance_of_Data_Visualization_in_Qualitative_Research\" >What Is the Importance of Data Visualization in Qualitative Research?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.enago.com\/academy\/data-visualization-techniques-qualitative-research\/#What_Are_the_Advantages_of_Good_Data_Visualization_Techniques\" >What Are the Advantages of Good Data Visualization Techniques?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.enago.com\/academy\/data-visualization-techniques-qualitative-research\/#Different_Types_of_Data_Visualization_Techniques_in_Qualitative_Research\" >Different Types of Data Visualization Techniques in Qualitative Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.enago.com\/academy\/data-visualization-techniques-qualitative-research\/#Dos_and_Donts_of_Data_Visualization_Techniques\" >Do\u2019s and Don\u2019ts of Data Visualization Techniques<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Data_Visualization\"><\/span>What is Data Visualization?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Data visualization is the process of converting textual information into graphical and illustrative representations. It is imperative to think beyond numbers to get a holistic and comprehensive understanding of research data. Hence, this technique is adopted to help presenters communicate relevant research data in a way that\u2019s easy for the viewer to interpret and draw conclusions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_the_Importance_of_Data_Visualization_in_Qualitative_Research\"><\/span>What Is the Importance of Data Visualization in Qualitative Research?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to the form in which the data is collected and expressed, it is broadly divided into qualitative data and quantitative data. Quantitative data expresses the size or quantity of data in a countable integer. Unlike quantitative data, <a href=\"https:\/\/www.enago.com\/academy\/decoding-qualitative-research\/\" target=\"_blank\" rel=\"noopener\">qualitative data<\/a> cannot be expressed in continuous integer values; it refers to data values \u200b\u200bdescribed in the non-numeric form related to subjects, places, things, events, activities, or concepts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Advantages_of_Good_Data_Visualization_Techniques\"><\/span>What Are the Advantages of Good Data Visualization Techniques?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Excellent <strong>data visualization techniques<\/strong> have several benefits:<\/p>\n<ol>\n<li>Human eyes are often drawn to patterns and colors. Moreover, in this <a href=\"https:\/\/www.enago.com\/academy\/big-data-changing-the-way-we-do-science\/\" target=\"_blank\" rel=\"noopener\">age of Big Data<\/a>, visualization can be considered an asset to quickly and easily comprehend large amounts of data generated in a research study.<\/li>\n<li>Enables viewers to recognize emerging trends and accelerate their response time on the basis of what is seen and assimilated.<\/li>\n<li>Illustrations make it easier to identify correlated parameters.<\/li>\n<li>Allows the presenter to narrate a story whilst helping the viewer understand the data and draw conclusions from it.<\/li>\n<li>As humans can process visual images better than texts, <strong>data visualization techniques<\/strong> enable viewers to remember them for a longer time.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Different_Types_of_Data_Visualization_Techniques_in_Qualitative_Research\"><\/span>Different Types of Data Visualization Techniques in Qualitative Research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are several <strong>data visualization techniques<\/strong> for presenting qualitative data for better comprehension of research data.<\/p>\n<h3>1. Word Clouds<\/h3>\n<p><a href=\"https:\/\/www.enago.com\/academy\/data-visualization-techniques-qualitative-research\/\"><img decoding=\"async\" class=\"aligncenter wp-image-38763 size-full lazyload\" data-src=\"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/05\/WordCloud.jpeg\" alt=\"data visualization techniques\" width=\"750\" height=\"430\" data-srcset=\"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/05\/WordCloud.jpeg 750w, https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/05\/WordCloud-401x230.jpeg 401w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/430;\" \/><\/a><\/p>\n<ul>\n<li>Word Clouds is a type of <strong>data visualization technique<\/strong> which helps in visualizing one-word descriptions.<\/li>\n<li>It is a single image composing multiple words associated with a particular text or subject.<\/li>\n<li>The size of each word indicates its importance or frequency in the data.<\/li>\n<li>Wordle and Tagxedo are two majorly used tools to create word clouds.<\/li>\n<\/ul>\n<h3>2. Graphic Timelines<\/h3>\n<p><a href=\"https:\/\/www.enago.com\/academy\/data-visualization-techniques-qualitative-research\/\"><img decoding=\"async\" class=\"aligncenter wp-image-38765 size-publisher-lg lazyload\" data-src=\"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/05\/GraphicalTimeline-750x430.png\" alt=\"data visualization techniques\" width=\"750\" height=\"430\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/430;\" \/><\/a><\/p>\n<ul>\n<li>Graphic timelines are created to present regular text-based timelines with <a href=\"https:\/\/www.enago.com\/academy\/scientific-illustrations-a-complete-guide-for-researchers\/\" target=\"_blank\" rel=\"noopener\">pictorial illustrations<\/a> or diagrams, photos, and other images.<\/li>\n<li>It visually displays a series of events in chronological order on a timescale.<\/li>\n<li>Furthermore, showcasing timelines in a graphical manner makes it easier to understand critical milestones in a study.<\/li>\n<\/ul>\n<h3>3. Icons Beside Descriptions<\/h3>\n<p><a href=\"https:\/\/www.enago.com\/academy\/data-visualization-techniques-qualitative-research\/\"><img decoding=\"async\" class=\"aligncenter wp-image-38768 size-publisher-lg lazyload\" data-src=\"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/05\/Icon-750x430.jpg\" alt=\"data visualization techniques\" width=\"750\" height=\"430\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/430;\" \/><\/a><\/p>\n<ul>\n<li>Rather than writing long descriptive paragraphs, including resembling icons beside brief and concise points enable quick and easy comprehension.<\/li>\n<\/ul>\n<h3>4. Heat Map<\/h3>\n<p><a href=\"https:\/\/www.enago.com\/academy\/data-visualization-techniques-qualitative-research\/\"><img decoding=\"async\" class=\"aligncenter wp-image-38767 size-full lazyload\" data-src=\"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/05\/HeatMap.png\" alt=\"data visualization techniques\" width=\"713\" height=\"269\" data-srcset=\"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/05\/HeatMap.png 713w, https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/05\/HeatMap-470x177.png 470w\" data-sizes=\"(max-width: 713px) 100vw, 713px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 713px; --smush-placeholder-aspect-ratio: 713\/269;\" \/><\/a><\/p>\n<ul>\n<li>Using a heat map as a <strong>data visualization technique<\/strong> better displays differences in data with color variations.<\/li>\n<li>The intensity and frequency of data is well addressed with the help of these color codes.<\/li>\n<li>However, a clear legend must be mentioned alongside the heat map to correctly interpret a heat map.<\/li>\n<li>Additionally, it also helps identify trends in data.<\/li>\n<\/ul>\n<h3>5. Mind Map<\/h3>\n<p><a href=\"https:\/\/www.enago.com\/academy\/data-visualization-techniques-qualitative-research\/\"><img decoding=\"async\" class=\"aligncenter wp-image-38769 size-full lazyload\" data-src=\"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/05\/mindmap-g3c1f3b67c_640.jpg\" alt=\"data visualization techniques\" width=\"640\" height=\"412\" data-srcset=\"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/05\/mindmap-g3c1f3b67c_640.jpg 640w, https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/05\/mindmap-g3c1f3b67c_640-357x230.jpg 357w, https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/05\/mindmap-g3c1f3b67c_640-210x136.jpg 210w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/412;\" \/><\/a><\/p>\n<ul>\n<li>A mind map helps explain concepts and ideas linked to a central idea.<\/li>\n<li>Allows visual structuring of ideas without overwhelming the viewer with large amounts of text.<\/li>\n<li>These can be used to <a href=\"https:\/\/www.enago.com\/academy\/graphical-abstracts-is-the-new-art-trend-going-to-catch-up\/\" target=\"_blank\" rel=\"noopener\">present graphical abstracts<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Dos_and_Donts_of_Data_Visualization_Techniques\"><\/span>Do\u2019s and Don\u2019ts of Data Visualization Techniques<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.enago.com\/academy\/data-visualization-techniques-qualitative-research\/\"><img decoding=\"async\" class=\"aligncenter wp-image-38764 size-full lazyload\" data-src=\"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/05\/Table.png\" alt=\"data visualization techniques\" width=\"624\" height=\"306\" data-srcset=\"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/05\/Table.png 624w, https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/05\/Table-470x230.png 470w\" data-sizes=\"(max-width: 624px) 100vw, 624px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 624px; --smush-placeholder-aspect-ratio: 624\/306;\" \/><\/a><\/p>\n<p>It perhaps is not easy to visualize qualitative data and make it recognizable and comprehensible to viewers at a glance.\u00a0However, well-visualized qualitative data can be very useful in order to <a href=\"https:\/\/www.helpguide.org\/articles\/relationships-communication\/effective-communication.htm\" target=\"_blank\" rel=\"noopener nofollow\">clearly convey the key points<\/a> to readers and listeners in presentations.<\/p>\n<p>Are you struggling with ways to display your qualitative data? Which <strong>data visualization techniques<\/strong> have you used before? Let us know about your experience in the comments section below!<\/p>\n<div style=\"display:flex; gap:10px;justify-content:\" class=\"wps-pgfw-pdf-generate-icon__wrapper-frontend\">\n\t\t<a  href=\"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/posts\/38759?action=genpdf&amp;id=38759\" class=\"pgfw-single-pdf-download-button\" ><img data-src=\"https:\/\/www.enago.com\/academy\/wp-content\/plugins\/pdf-generator-for-wp\/admin\/src\/images\/PDF_Tray.svg\" title=\"Generate PDF\" style=\"width:auto; height:45px;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a>\n\t\t<\/div><script type=\"application\/ld+json\">\n\t\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t\t\"@context\": \"http:\/\/schema.org\",\n\t\t\t\t\t\t\t\t\"@type\": \"CreativeWorkSeries\",\n\t\t\t\t\t\t\t\t\"aggregateRating\": {\n\t\t\t\t\t\t\t\t\"@type\": \"AggregateRating\",\n\t\t\t\t\t\t\t\t\"bestRating\": \"5\",\n\t\t\t\t\t\t\t\t\"ratingCount\": \"4\",\n\t\t\t\t\t\t\t\t\"ratingValue\": \"4.75\"\n\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\t\"image\": \"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/05\/untitled-design-1-.jpg\",\n\t\t\t\t\t\t\t\t\"name\": \"How to Use Creative Data Visualization Techniques for Easy Comprehension of Qualitative Research\",\n\t\t\t\t\t\t\t\t\"description\": \"How to Use Creative Data Visualization Techniques for Easy Comprehension of Qualitative Research\"\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t<\/script>","protected":false},"excerpt":{"rendered":"<p>\u201cA picture is worth a thousand words!\u201d\u2014an adage used so often stands true even whilst&hellip;<\/p>\n","protected":false},"author":8232,"featured_media":38772,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[753,751],"tags":[1465,1265],"ppma_author":[1907],"class_list":["post-38759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manuscript-preparation","category-publication-stages","tag-data-visualization-tips","tag-research-data-management"],"better_featured_image":{"id":38772,"alt_text":"data visualization techniques","caption":"","description":"While researchers have aced converting quantitative research data into graphical illustrations. there is an undeniable challenge in doing the same for qualitative research. This article helps you effectively present qualitative research using data visualization 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