{"id":3632,"date":"2016-09-23T09:00:09","date_gmt":"2016-09-23T03:30:09","guid":{"rendered":"https:\/\/www.enago.com\/academy\/?p=3632"},"modified":"2021-01-22T15:14:39","modified_gmt":"2021-01-22T09:14:39","slug":"dos-and-donts-of-making-poster-presentation-part-2","status":"publish","type":"post","link":"https:\/\/www.enago.com\/academy\/dos-and-donts-of-making-poster-presentation-part-2\/","title":{"rendered":"Dos and Don\u2019ts of Making a Poster Presentation (Part 2)"},"content":{"rendered":"<p>In the previous article, we focused on planning the poster, while here we&#8217;ll discuss\u00a0the designing. Designing not only talks about the look and feel of the poster but also \u201cinformation design.\u201d<\/p>\n<h2>Designing<\/h2>\n<p>Well-designed posters catch your interest and communicate a clear message through pictures and only the most essential words.<\/p>\n<h3><u><\/u>Title<\/h3>\n<p>\u2714\ufe0e Use a short title.\u00a0Highlight the study and not necessarily the conclusions.<\/p>\n<p>Example<\/p>\n<p><strong>Average<\/strong>:\u00a0<em>A Study on How to Design Effective Posters<\/em><\/p>\n<p><strong>Better<\/strong>: <em>Designing Effective Posters<\/em><\/p>\n<p><strong>\u2716 <\/strong>Don\u2019t use long, all-inclusive titles.<\/p>\n<p>These might be appropriate for a journal article but not a poster.\u00a0Titles with excess jargon or punctuation are tedious to read.<\/p>\n<h3>Author Credentials, References, and Acknowledgements<\/h3>\n<p>\u2714\ufe0e Give clear attribution to the names of the authors and affiliations\u2014place this section below or next to the title.<\/p>\n<p>References and Acknowledgements are auxiliary sections that can be placed in the lower left corner of a poster.<\/p>\n<p><strong>\u2716 <\/strong>Don\u2019t leave people to wonder about who did the\u00a0work or omit References and Acknowledgements to save space.<\/p>\n<p>Also, avoid excessive citations and footnotes.<\/p>\n<h3>Layout<\/h3>\n<p>\u2714\ufe0e Determine a logical sequence for the material. Sketch your layout by opting for either of the following:<\/p>\n<ul>\n<li>Arrange materials into columns (3\u20135 columns)<\/li>\n<li>Arrange materials vertically from top left corner to bottom right corner<\/li>\n<li>Organize material into sections and number to make the flow obvious<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\u2716 <\/strong>Don\u2019t confuse your reader by segregating text, figure, and legends in separate areas and\u00a0in a\u00a0haphazard arrangement.<\/p>\n<h3><strong>Tip 1!<\/strong><\/h3>\n<p><strong>Use arrows or numbers that lead the reader from one block to the next one to enable them to follow your sequence.<\/strong><\/p>\n<h3>Type Size<\/h3>\n<p>\u2714\ufe0e Use a type size which is easily readable from a distance of about 5 feet:<\/p>\n<ul>\n<li><strong>Title<\/strong> should be readable from 25\u201350 feet distance.<\/li>\n<li><strong>Author credentials<\/strong> should be a\u00a0type size smaller than the title but larger than poster text.<\/li>\n<li><strong>Poster text<\/strong> should\u00a0preferably be of the same type size throughout, except, headings, which can be larger, and references, which can be smaller.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\u2716 <\/strong>Don\u2019t make the type size too large or too small<\/p>\n<p>Examples\u00a0of type proportion<\/p>\n<ul>\n<li>Title: 96 pt<\/li>\n<li>Authors: 72 pt<\/li>\n<li>Affiliations: 36\u201348 pt<\/li>\n<li>Section headings: 36 pt<\/li>\n<li>Text: 24 pt<\/li>\n<li>Acknowledgements: 18 pt<\/li>\n<\/ul>\n<h3>Fonts<\/h3>\n<p>\u2714\ufe0e Use plain fonts, e.g., Times New Roman, Century, Palatino, with italics or bold for emphasis.<\/p>\n<p>\u2716 Don\u2019t use many font <a href=\"https:\/\/www.enago.com\/academy\/instructions-authors-beginners-part-2\/\" target=\"_blank\" rel=\"noopener\">styles<\/a>. Shifting styles unnecessarily and using too creative styles can make reading your poster tedious, e.g., text written in Helvetica and Courier, as well as in uppercase are hard to read.<\/p>\n<h3><strong>Tip 2!<\/strong><\/h3>\n<p><strong>Serif fonts help guide the eye along the line, thus improving readability and comprehension.<\/strong><\/p>\n<p>Color<\/p>\n<p>\u2714\ufe0e Use colors in your poster in a way that they\u00a0help convey additional meaning:<\/p>\n<ul>\n<li>Use contrast scheme\u2014light color background and dark color text<\/li>\n<li>Use 2 or 3 colors\u2014too many will distract and confuse viewers<\/li>\n<li>Use multiple colors in a consistent pattern\u2014or else viewers will spend their time wondering about the pattern rather than the content<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\u2716 <\/strong>Don\u2019t make the following errors when deciding the color:<\/p>\n<ul>\n<li>Avoid background colors that transition from light to dark\u2014they will reduce the contrast between the text and the background<\/li>\n<li>Avoid gratuitous colors<\/li>\n<li>Avoid dark backgrounds with light letters\u2014very tiring to read<\/li>\n<li>Avoid overly bright colors\u2014they wear out readers\u2019 eyes<\/li>\n<li>Don\u2019t use red\/green combinations\u2014red\/green colorblindness is common<\/li>\n<\/ul>\n<h3>Graphics<\/h3>\n<p>\u2714\ufe0e Use self-explanatory graphics<\/p>\n<p>Good graphics\u2014graphs, illustrations, photos, pictures\u2014should be used to reinforce content and not solely as embellishments.<\/p>\n<ul>\n<li>Graphs should be large enough for viewing from a distance of at least 3 feet<\/li>\n<li>Use simple 2-D line graphs, bar charts, pie charts<\/li>\n<li>Use bright, contrasting lines, and symbols, e.g., avoid dark red lines against a dark blue background<\/li>\n<li>Use heavier lines in tables and graphs for easier viewing<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\u2716 <\/strong>Don\u2019t use 3-D graphs unless you are displaying 3-D data, since these are difficult to interpret. Don\u2019t use too many pictures and photographs in your poster.<\/p>\n<h3>Examples<\/h3>\n<p>\u2714\ufe0e Example of a well-designed poster<\/p>\n<p>The design in this poster follows a logical sequence. The text has been arranged in different columns and numbers have been used to make the flow obvious, making it an ideal poster!<\/p>\n<p><strong>\u2716 <\/strong>Example of a poorly designed poster<\/p>\n<p>In this poster, more than 3 colors are used with too much text and many figures leading to a cluttered image.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"display:flex; gap:10px;justify-content:\" class=\"wps-pgfw-pdf-generate-icon__wrapper-frontend\">\n\t\t<a  href=\"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/posts\/3632?action=genpdf&amp;id=3632\" class=\"pgfw-single-pdf-download-button\" ><img data-src=\"https:\/\/www.enago.com\/academy\/wp-content\/plugins\/pdf-generator-for-wp\/admin\/src\/images\/PDF_Tray.svg\" title=\"Generate PDF\" style=\"width:auto; height:45px;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In the previous article, we focused on planning the poster, while here we&#8217;ll discuss\u00a0the designing.&hellip;<\/p>\n","protected":false},"author":6,"featured_media":30963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1319,1336],"tags":[1514],"ppma_author":[1894],"class_list":["post-3632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond-publishing","category-phd-cafe","tag-symposium-based-presentations"],"better_featured_image":{"id":30963,"alt_text":"Poster Presentation","caption":"","description":"This is the second part in the series of articles on how to effectively prepare, design, and present a poster 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