{"id":32858,"date":"2021-03-04T15:00:42","date_gmt":"2021-03-04T09:00:42","guid":{"rendered":"https:\/\/www.enago.com\/academy\/?p=32858"},"modified":"2022-01-27T18:40:35","modified_gmt":"2022-01-27T12:40:35","slug":"5-things-increase-discoverability-research-paper-online","status":"publish","type":"post","link":"https:\/\/www.enago.com\/academy\/5-things-increase-discoverability-research-paper-online\/","title":{"rendered":"5 Things You Can Do to Increase Your Research Paper Discoverability Online!"},"content":{"rendered":"<p>In this age of digitalization, published journal articles are impactful only if they are easily discoverable on the web. Search Engine Optimization (SEO) of published journal articles is important for researchers to increase their <strong><a href=\"https:\/\/www.enago.com\/submission-preparation.htm\" data-internallinksmanager029f6b8e52c=\"18\" title=\"Research paper\" rel=\"nofollow noopener\" target=\"_blank\">research paper<\/a> discoverability<\/strong>. Here, we shall discuss five important ways in which researchers can increase their article discoverability online.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.enago.com\/academy\/5-things-increase-discoverability-research-paper-online\/#Indexing_in_General_and_Scholarly_Search_Engines\" >Indexing in General and Scholarly Search Engines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.enago.com\/academy\/5-things-increase-discoverability-research-paper-online\/#The_Key_to_Research_Paper_Discoverability_is_in_Keywords\" >The Key to Research Paper Discoverability is in Keywords!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.enago.com\/academy\/5-things-increase-discoverability-research-paper-online\/#Structuring_Your_Data\" >Structuring Your Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.enago.com\/academy\/5-things-increase-discoverability-research-paper-online\/#Interlinking_Similar_Content\" >Interlinking Similar Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.enago.com\/academy\/5-things-increase-discoverability-research-paper-online\/#Promotion_Post-Publication\" >Promotion Post-Publication<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Indexing_in_General_and_Scholarly_Search_Engines\"><\/span>Indexing in General and Scholarly Search Engines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Indexing plays a vital role in online discoverability of scholarly articles. Publishing in journals that are indexed in general search engines, or in discipline-specific scholarly search engines increases the chances of your article being discovered. Free online search engines and indexes enable maximum article accessibility, particularly for open access journals. Based on your discovery goals and the criteria of different indexes, researchers must start mapping out an indexing strategy before publishing their articles. Indexes that accept more article information, or full-text articles provide a greater potential of discovery.<\/p>\n<p>Researchers intend to index their articles in general search engines such as Google, Bing, etc., or in mainstream scholarly search engines such as Google Scholar and Microsoft Academic that are easily accessible to peers and the general public. Other popular databases that cover multiple disciplines are <a href=\"https:\/\/knowledge.exlibrisgroup.com\/Ulrich's\/Knowledge_Articles\/Ulrichsweb%3A_Publisher_Support_for_Ulrichsweb_and_Ulrich's_Periodicals_Directory\" target=\"_blank\" rel=\"noopener nofollow\">Ulrichsweb<\/a>, <a href=\"https:\/\/doaj.org\/\" target=\"_blank\" rel=\"noopener nofollow\">Directory of Open Access Journal<\/a> (DOAJ), <a href=\"https:\/\/www.scopus.com\/home.uri\" target=\"_blank\" rel=\"noopener nofollow\">Scopus<\/a>, <a href=\"https:\/\/clarivate.com\/webofsciencegroup\/solutions\/web-of-science\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"broken_link\">Web of Science<\/a>, and <a href=\"https:\/\/www.ebsco.com\/products\/research-databases\/academic-search\" target=\"_blank\" rel=\"noopener nofollow\" class=\"broken_link\">Academic Search<\/a> (EBSCO). Researchers should remember that indexing in general search engines does not evaluate journals based on its publication history, citation count, or any other specification required by academic databases. On the other hand, scholarly search engines perform certain quality control exercises to ensure that the websites indexed are indeed academic sources. Journals that have \u201cno-index\u201d tags on their website pages have restricted content crawling access by search engines.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Key_to_Research_Paper_Discoverability_is_in_Keywords\"><\/span>The Key to Research Paper Discoverability is in Keywords!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keywords are the fundamental tools in SEO. Selection of the most salient keywords acts as a preliminary step for finding data on the web. It increases the probability of the research paper content being retrieved by its target audience. This leads to promotion of the article based on its visibility on the web.<\/p>\n<p>As a research author, you must begin with identifying relevant words, terminologies, methodologies, and concepts that highlight the main topic of your article. Different groups of readers may often use various terms to describe the same information. Therefore, you must consider using such terms as keywords to tap into maximum potential readers. To target larger readership for your article, you must <a href=\"https:\/\/www.enago.com\/academy\/find-keywords-effectively-tools-glance\/\" target=\"_blank\" rel=\"noopener\">use keyword tools<\/a> that help in finding the most efficient keywords. Based on the results derived from such tools, you can work on using these keywords throughout your manuscript. Furthermore, it is recommended to use one or more relevant keywords in the title, abstract, and several times in the main text of the article. Keywords are ideally included in the first 50\u201360 characters, as this is what search engines will display as metadata.<\/p>\n<p>You must avoid using newly created terminology, abbreviations, and slangs to describe any concept. Some journals in medicine follow a standard practice that authors must select keywords from a list of terms, such as the Medical Subject Headings (MeSH). To negate duplicity of words and to increase the chances of retrieval of articles in future, some journals prohibit the use of keywords that also appear in the title of the article.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Structuring_Your_Data\"><\/span>Structuring Your Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.enago.com\/academy\/academic-writing-in-science-overview\/\" target=\"_blank\" rel=\"noopener\">Well-structured manuscripts<\/a> elucidate contextual information within a website and increases content crawling by search engines. A properly structured article majorly includes a title, abstract, aim, introduction, methodology, results and discussions, and conclusion. The structure of each article may vary depending upon its category. Distribution of keywords throughout the structure of the article is important. This maintains \u201ckeyword density\u201d that promotes visibility of the article online.<\/p>\n<p>It is important to optimize your article title, as in many cases, this is the only information the readers may have whilst searching for literature online. Be critical in ensuring that the title is relevant, concise, and contains a key phrase that accurately describes your paper. It should clearly, yet briefly announce the objective of the article, and the content that will be addressed in the main text. The use of provocative titles helps in gathering the reader\u2019s interest. But using puns, humorous or ironic tones in titles, may not be well accepted in some knowledge areas.<\/p>\n<p>Following the title, the abstract is perhaps the most frequently read part of a scientific article. They synthesize an article\u2019s main points and describe them for ease of reading within approximately 100 to 250 words. In conclusion, the usage of keywords in the abstract increases the chances of article discoverability online.<\/p>\n<p>The aim of the article must fairly justify the title, to enable easier crawling of content. Follow a structured path to describe the procedures, methodologies, and data of the research.<\/p>\n<p>In addition, while summarizing the results, ensure that you do not deviate from the focus of your research as stated in the article&#8217;s title.<\/p>\n<p>Presenting the conclusions with context to the aim of the article. This improves the visibility of the article and leads to more citations in the future.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Interlinking_Similar_Content\"><\/span>Interlinking Similar Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The internet is often the first platform of call for people trying to find information on any given topic. Search discovery reveals related concepts and recommendations that help in establishing a user\u2019s search history. Similarly, it is advisable to include a reference link to your work in the related research area that has been previously published. This helps academic readers to discover your articles on search engines. Hence <a href=\"https:\/\/www.enago.com\/academy\/how-to-find-research-is-highly-cited\/\" target=\"_blank\" rel=\"noopener\">interlinking of similar data and previously published works<\/a> in the same domain increases your <strong>research paper discoverability.<\/strong><\/p>\n<p>Analyzing search discoveries allows you to connect related concepts and leads you to other content based on a simple search query. Furthermore, use Google\u2019s features such as Neural Matching, and Activity Cards to understand diverse search results. Neural Matching is an algorithm that understands and analyzes language to generate better and diverse search results of similar queries. Whereas, Activity Cards provides a list of the user\u2019s previous search queries, along with recommendations based on the same query.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promotion_Post-Publication\"><\/span>Promotion Post-Publication<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After publishing your paper, you should practice certain social media activities to make sure your research is more discoverable.<\/p>\n<ul>\n<li>Publicize your data by adding more links from other sites and social networks to your article. This will improve your search engine rankings.<\/li>\n<li><a href=\"https:\/\/www.enago.com\/academy\/using-social-media-to-effectively-promote-your-research\/\" target=\"_blank\" rel=\"noopener\">Link your research<\/a> on your LinkedIn, ResearchGate, Twitter, Facebook, Google+, Mendeley, and Kudos profiles.<\/li>\n<li><a href=\"https:\/\/www.enago.com\/academy\/scientific-research-blogging-tips-for-researchers\/\" target=\"_blank\" rel=\"noopener\">Update your blog<\/a> or websites that you contribute to<\/li>\n<li>Upload a link of your research on your academic institution\u2019s website<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Follow these tips to enhance your<strong> research paper discoverability<\/strong> online. Let us know your experience in the comments section below! You can also visit our <a href=\"https:\/\/www.enago.com\/academy\/qna\/\" target=\"_blank\" rel=\"noopener\">Q&amp;A forum<\/a>\u00a0for frequently asked questions related to different aspects of research writing and publishing answered by our team that comprises subject-matter experts, eminent researchers, and publication experts.<\/p>\n<div style=\"display:flex; gap:10px;justify-content:\" class=\"wps-pgfw-pdf-generate-icon__wrapper-frontend\">\n\t\t<a  href=\"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/posts\/32858?action=genpdf&amp;id=32858\" class=\"pgfw-single-pdf-download-button\" ><img data-src=\"https:\/\/www.enago.com\/academy\/wp-content\/plugins\/pdf-generator-for-wp\/admin\/src\/images\/PDF_Tray.svg\" title=\"Generate PDF\" style=\"width:auto; height:45px;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In this age of digitalization, published journal articles are impactful only if they are easily&hellip;<\/p>\n","protected":false},"author":8232,"featured_media":32877,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1456,1534],"tags":[1657,1639,1500,1502],"ppma_author":[1907],"class_list":["post-32858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promoting-research","category-using-online-media","tag-article-discoverability","tag-scientific-research","tag-tips-for-promotion","tag-useful-social-platforms"],"better_featured_image":{"id":32877,"alt_text":"Research Paper Discoverability","caption":"","description":"Research paper discoverability has a major impact on a researcher's academic career. Search Engine Optimization increases article 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Bhosale","avatar_url":{"url":"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2021\/05\/uttkarsha-profile.jpg","url2x":"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2021\/05\/uttkarsha-profile.jpg"},"author_category":"","user_url":"","last_name":"","first_name":"Uttkarsha Bhosale","job_title":"","description":"Uttkarsha Bhosale is the Executive Editor and Scientific Content Lead at Enago Academy. Being a  gold medalist in chemistry, she is a published author with 10+ publications in journals and conferences. She has previously worked as an editor and writer for premier chemical and medical English-language journals. Hitherto, she has developed around a 400+ scientific content pieces and features for regular as well as special issues for medical practitioners. Additionally, she also serves as a Medical Writer and Content Strategist for Enago Lifesciences, making medical communication easier for all. As an academic, she has a background in qualitative research and has also presented several papers at regional and national research conventions. She has been the chairperson of science association and English literary group at university level. With her flair for language and writing, she maintains a strong interest in resolving issues faced by academics and researchers."}],"_links":{"self":[{"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/posts\/32858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/users\/8232"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/comments?post=32858"}],"version-history":[{"count":0,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/posts\/32858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/media\/32877"}],"wp:attachment":[{"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/media?parent=32858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/categories?post=32858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/tags?post=32858"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/ppma_author?post=32858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}