{"id":2649,"date":"2015-03-25T04:57:06","date_gmt":"2015-03-24T23:27:06","guid":{"rendered":"https:\/\/www.enago.com\/academy\/?p=2649"},"modified":"2018-05-22T17:22:05","modified_gmt":"2018-05-22T11:52:05","slug":"explain-research-to-everyone","status":"publish","type":"post","link":"https:\/\/www.enago.com\/academy\/explain-research-to-everyone\/","title":{"rendered":"How Do I Explain My Academic Work to All Audiences?"},"content":{"rendered":"<p>Academics are constantly asked to explain their research to colleagues, at conferences, in interviews, sometimes even to our grandmothers! Of course, being able to give a highly technical and detailed account of your project is necessary when you are discussing work with colleagues. But most people, even within academia, will not be privy to your field\u2019s specific terms, methods, and literature. Therefore, knowing how to explain your research to a variety of audiences is essential.<\/p>\n<h2>The Common Questions<\/h2>\n<p>There are four common questions that people ask academics, and although your aunt and your potential co-author may ask them in different ways, at heart, they are the same questions:<\/p>\n<ul>\n<li>What is your profession?<\/li>\n<li>What do you study?<\/li>\n<li>Why do you study what you study?<\/li>\n<li>Why does your research matter?<\/li>\n<\/ul>\n<p>Think about how a person from each of three different groups\u2014a colleague from your specific field, an\u00a0academic who is not from your field, and a non-academic\u2014might ask these questions and why they are asking.<\/p>\n<h2>Answering Colleagues and\u00a0Other Academics<\/h2>\n<p>Your colleague is probably asking because they want to discuss something that is specific to your field. With your colleagues, you can use the most complex and technical language. For instance, an entomologist might say \u201cmy project demonstrates that the\u00a0<em>Scarabaeidae aphodiinae<\/em> uses biodirectional celestial cues for nocturnal navigation.\u201d<\/p>\n<p>But providing a short, relatable explanation of your research may be necessary when, for instance, you are applying for an academic job or <a title=\"Guide on Scholarly Research Funding\" href=\"https:\/\/www.enago.com\/academy\/guide-on-scholarly-research-funding\/\" target=\"_blank\" rel=\"noopener\">research funding<\/a>. The interviewers might be from your general field, but often will know little about your specific literature or methods.<\/p>\n<p>This group generally wants to know that you are a serious scholar who has produced progressive research. Therefore, an appropriate explanation of the entomologist\u2019s work might be \u201cI study the nighttime movements of the\u00a0<em>Scarabaeidae aphodiinae\u2014<\/em>more commonly known as the \u2018dung beetle.\u2019 My research has revealed that dung beetles use the stars to navigate a straight path at night.\u201d A quick jargon-free explanation of the literature surrounding your subject and a basic explanation of your methods will be all that you need to accompany this description of your work.<\/p>\n<h2>Explaining Astrophysics to Your Grandmother<\/h2>\n<p>Finally, when the average non-academic asks what you do, they are probably asking in the course of polite conversation. Instead of answering, \u201cI am an entomologist,\u201d it might be more effective to say something very simple and even slightly humorous: \u201cI study bugs.\u201d This is effective because it is relatable: the average person understands what bugs are. Put your work into the most understandable and relatable terms.<\/p>\n<p>This rule works for handling follow-up questions from non-academics as well. For instance, our entomologist might adapt her explanation of her work to:<\/p>\n<p>\u201cI knew that dung beetles could travel in a straight line during the day but I wanted to see what happened at night. When I realized that they traveled in a perfectly straight line at night too, but only on nights when there was a clear sky, I realized they were navigating by the stars! They get off track when it\u2019s cloudy, poor guys. They\u2019re the only bugs we know of that use the stars to find their way.\u201d<\/p>\n<p>This entomologist has just answered the questions:<\/p>\n<ul>\n<li>What do you study?<\/li>\n<li>Why do you study what you study?<\/li>\n<li>Why does your research matter?<\/li>\n<\/ul>\n<p>\u2026but she has answered in a way that any average person can understand, which gives her the ability to share her research not just with other scientists or academics, but with anyone.<\/p>\n<p>Take a few minutes to figure out how to answer questions about your work for three different types of inquirers. Most academics find it difficult to create succinct answers for at least one of the different levels. But this exercise can also help you understand your own work better by thinking about it from three different vantage points. Once you become comfortable with these questions and how to answer them for different types of people, you\u2019ll be ready to explain your work to anyone, whether they are the head of your department or the matriarch of your family.<\/p>\n<div style=\"display:flex; gap:10px;justify-content:\" class=\"wps-pgfw-pdf-generate-icon__wrapper-frontend\">\n\t\t<a  href=\"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/posts\/2649?action=genpdf&amp;id=2649\" class=\"pgfw-single-pdf-download-button\" ><img data-src=\"https:\/\/www.enago.com\/academy\/wp-content\/plugins\/pdf-generator-for-wp\/admin\/src\/images\/PDF_Tray.svg\" title=\"Generate PDF\" style=\"width:auto; height:45px;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Academics are constantly asked to explain their research to colleagues, at conferences, in interviews, sometimes&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1456,1534],"tags":[1501],"ppma_author":[1894],"class_list":["post-2649","post","type-post","status-publish","format-standard","hentry","category-promoting-research","category-using-online-media","tag-networking-sharing"],"better_featured_image":null,"acf":{"faq_main_heading":"","faq_heading_one":"","faq_heading_two":"","faq_heading_three":"","faq_heading_four":"","faq_heading_five":"","faq_heading_six":"","faq_description_one":"","faq_description_two":"","faq_description_three":"","faq_description_four":"","faq_description_five":"","faq_description_six":""},"views":392,"single_webinar_page_date":null,"single_webinar_page_time":null,"session_agenda":null,"who_should_attend_this_session":null,"about_the_speaker_field":null,"co-webinar-sec":null,"co_webinar_sec_one":null,"speaker-name":null,"webinar-date":null,"webinar-time":null,"webinar-s-image":null,"custum_webinar_category":null,"authors":[{"term_id":1894,"user_id":6,"is_guest":0,"slug":"daveishan","display_name":"Enago Academy","avatar_url":{"url":"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2024\/03\/cropped-favicon-192x192-1.png","url2x":"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2024\/03\/cropped-favicon-192x192-1.png"},"author_category":"","user_url":"","last_name":"","first_name":"","job_title":"","description":"Enago Academy, the knowledge arm of Enago, offers comprehensive and up-to-date resources on academic research and scholarly publishing to all levels of scholarly professionals: students, researchers, editors, publishers, and academic societies. It is also a popular platform for networking, allowing researchers to learn, share, and discuss their experiences within their network and community. The team, which comprises subject matter experts, academicians, trainers, and technical project managers, are passionate about helping researchers at all levels establish a successful career, both within and outside academia."}],"_links":{"self":[{"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/posts\/2649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/comments?post=2649"}],"version-history":[{"count":0,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/posts\/2649\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/media?parent=2649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/categories?post=2649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/tags?post=2649"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/ppma_author?post=2649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}