{"id":18809,"date":"2018-09-12T20:00:33","date_gmt":"2018-09-12T14:30:33","guid":{"rendered":"https:\/\/www.enago.com\/academy\/?p=18809"},"modified":"2022-12-28T17:59:12","modified_gmt":"2022-12-28T11:59:12","slug":"ig-nobel-pize-2018-celebrating-unconventional-thinking","status":"publish","type":"post","link":"https:\/\/www.enago.com\/academy\/ig-nobel-pize-2018-celebrating-unconventional-thinking\/","title":{"rendered":"Ig Nobel Prize Ceremony 2018: Celebrating Unconventional Thinking"},"content":{"rendered":"<p>We are all familiar with the Nobel Prize ceremony. Renowned scientists and personalities get global recognition for their groundbreaking discoveries and incredible innovations every year. However, there are some \u201cnot-so-ground-breaking\u201d discoveries that most people are unaware of. Even these discoveries deserve mention as researchers have spent their precious time pursuing this research. Every year, the Ig Nobel Prize is a ceremony <a href=\"https:\/\/www.improbable.com\/ig\/\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">organized by the Improbable Blog<\/a>. As suggested by the name, Improbable Research tries to bring \u201cnot-so-authentic\u201d research into the limelight. When people come to know about this type of research, they tend to laugh at first. But then they start thinking about the same and get curious.<\/p>\n<h2>What is the Ig Nobel Prize?<\/h2>\n<p>The name Ig Nobel Prize is a pun on the term \u201cignoble\u201d meaning \u201cnot noble or honorable.\u201d It is the brainchild of Marc Abrahams, editor of the <em>Annals of Improbable Research<\/em>. These research ideas <a href=\"https:\/\/www.improbable.com\/about\/\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">fulfill the major criteria<\/a> of \u201cnot being authentic.\u201d The ceremony \u201ccelebrates the unusual, honor the imaginative,\u201d and thereby initiates interest in science, medicine, and technology. The winners collect their awards in Sander\u2019s Theatre located at Harvard University in front of a crowd of 11,000 people. Interestingly, Nobel Laureates themselves hand over the Ig Nobel Prizes to researchers for their spectacular discoveries or inventions. Subsequently, these winners get invited to the Massachusetts Institute of Technology (MIT). In fact, they even deliver a speech on their award-winning research at this reputed institute.<\/p>\n<h2>Aim of the Ig Nobel Prize<\/h2>\n<blockquote><p>The Ig Nobel Prize does not comment on whether the prize-winning research is authentic or hilarious. It simply highlights that people could even think in this way.<\/p><\/blockquote>\n<p>For example, we seldom wake up at the first ringing of the alarm clock. We tend to press the \u201cSnooze\u201d button and go off to sleep. This motivated Gauri Nanda, a scientist from MIT. She invented an alarm clock that rings and then runs away before hiding itself in a new place.<\/p>\n<p>The Ig Nobel Prize also aims to <a href=\"https:\/\/economictimes.indiatimes.com\/magazines\/panache\/entertainment\/why-is-ig-nobel-prize-making-headlines\/articleshow\/60712584.cms\" target=\"_blank\" rel=\"noopener\">mount curiosity into the minds<\/a> of researchers and non-researchers alike. For example, you might have disliked the subject of Chemistry. Then you come across a topic that discusses the conversion of cow manure into vanilla flavoring. There is a fair chance you would raise an eyebrow and try to figure out what it is exactly about. The magazine <em>Annals of Improbable Research<\/em> receives about 5,000 nominations, out of which it shortlists only 10 winners every year.<\/p>\n<h2>What Do the Winners Say?<\/h2>\n<p>Generally, most of the Ig Nobel Laureates take this award very sportingly. They do not consider this demeaning in any way. However, there are a few scientists who think otherwise. In fact, in the year 1995, Robert May, the chief advisor to the British government, <a href=\"https:\/\/science.howstuffworks.com\/dictionary\/awards-organizations\/ig-nobel-prize1.htm\" target=\"_blank\" rel=\"noopener\">expressed his discontent<\/a> towards the award ceremony. He drafted letters to the magazine and even to the journal <em>Nature<\/em>, putting forth the charges of ridiculing science. The editor of Improbable Research responded with the argument that the honorees are contacted beforehand and asked for their consent. He also added that this award ceremony highlights how science could be fun, even without maintaining the regular stereotypes. This ceremony succeeds in providing attention to researchers, who otherwise might not have come into the limelight.<\/p>\n<h2>Top 20 (Hilarious?) Ig Nobel Prizes<\/h2>\n<ul>\n<li><strong>ECONOMICS: <\/strong>Matthew Rockloff\u00a0and\u00a0Nancy Greer, for their experiments to see how contact with a live crocodile affects a person&#8217;s willingness to gamble.<\/li>\n<li><strong>ARCTIC SCIENCE<\/strong>:\u00a0<a href=\"http:\/\/www.mn.uio.no\/ibv\/personer\/vit\/eigilr\/\" target=\"_blank\" rel=\"noopener\">Eigil Reimers<\/a> and\u00a0<a href=\"http:\/\/www.mn.uio.no\/ibv\/personer\/vit\/sindree\/\" target=\"_blank\" rel=\"noopener\">Sindre Eftest\u00f8l<\/a>, for testing how reindeer react to seeing humans who are disguised as polar bears.<\/li>\n<li><strong>MATHEMATICS<\/strong>:\u00a0Nic Svenson and\u00a0<a href=\"https:\/\/www.imperial.ac.uk\/people\/piers.barnes\" target=\"_blank\" rel=\"noopener\">Piers Barnes<\/a>\u00a0of the\u00a0<a href=\"http:\/\/www.csiro.au\/\" target=\"_blank\" rel=\"noopener\">Australian Commonwealth Scientific and Research Organization<\/a>, for calculating the number of photographs you must take to (almost) ensure that nobody in a group photo will have their eyes closed.<\/li>\n<li><strong>PHYSICS<\/strong>:\u00a0John Mainstone and the late\u00a0<a href=\"http:\/\/www.asap.unimelb.edu.au\/bsparcs\/physics\/P001777p.htm\" target=\"_blank\" rel=\"noopener\">Thomas Parnell<\/a>\u00a0of the University of Queensland, Australia, for patiently conducting\u00a0an experiment\u00a0that began in the year 1927 &#8212; in which a glob of congealed black tar has been slowly, slowly dripping through a funnel, at a rate of approximately one drop every nine years.<\/li>\n<li><strong>PEACE<\/strong>:\u00a0Claire Rind and\u00a0<a href=\"https:\/\/www.ncl.ac.uk\/cbe\/about\/staff\/profile\/pjsimmons.html#background\" target=\"_blank\" rel=\"noopener\">Peter Simmons<\/a>\u00a0of Newcastle University, in the U.K., for\u00a0electrically monitoring the activity of a brain cell\u00a0in a locust while that locust was watching selected highlights from the movie &#8220;Star Wars.&#8221;<\/li>\n<li><strong>NUTRITION<\/strong>:\u00a0 Yoshiro Nakamats of Tokyo, Japan, for photographing and <a href=\"https:\/\/www.youtube.com\/watch?v=n_w9XMTJnpM&amp;feature=player_embedded\" target=\"_blank\" rel=\"noopener\">retrospectively\u00a0analyzing every meal<\/a>\u00a0he\u00a0has consumed during a period of 34 years (and counting).<\/li>\n<li><strong>ECONOMICS<\/strong>:\u00a0Gauri Nanda of the Massachusetts Institute of Technology, for <a href=\"http:\/\/ww1.clocky.net\/\" target=\"_blank\" rel=\"noopener\">inventing\u00a0an alarm clock<\/a> that runs away and hides, repeatedly, thus ensuring that people DO get out of bed, and thus theoretically adding many productive hours to the workday.<\/li>\n<li><strong>CHEMISTRY<\/strong>:\u00a0Edward Cussler of the University of Minnesota and\u00a0Brian Gettelfinger\u00a0of the University of Minnesota and the University of Wisconsin, for conducting a\u00a0careful experiment\u00a0to settle the\u00a0longstanding scientific question: can people <a href=\"https:\/\/research.cems.umn.edu\/cussler\/pool\/\" target=\"_blank\" rel=\"noopener\">swim faster in\u00a0syrup\u00a0or in\u00a0water<\/a>?<\/li>\n<li><strong>CHEMISTRY<\/strong>:\u00a0Donatella Marazziti, Alessandra Rossi, and\u00a0Giovanni B. Cassanoof the\u00a0<a href=\"http:\/\/www.unipi.it\/\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">University of Pisa<\/a>, and\u00a0Hagop S. Akiskal\u00a0of the University of California (San Diego). They discovered that, biochemically, romantic love may be indistinguishable from having the severe obsessive-compulsive disorder.<\/li>\n<li><strong>BIOLOGY<\/strong>:\u00a0Peter Fong of Gettysburg College, Gettysburg, Pennsylvania, for contributing to the happiness of clams by giving them\u00a0Prozac.<\/li>\n<li><strong>PHYSICS<\/strong>:\u00a0Robert Matthews of Aston University, England, for\u00a0his studies\u00a0of\u00a0Murphy&#8217;s Law. He even demonstrated that\u00a0toast often falls on the buttered side.<\/li>\n<li><strong>PSYCHOLOGY<\/strong>:\u00a0Shigeru Watanabe, Junko Sakamoto, and Masumi Wakita, of\u00a0<a href=\"http:\/\/www.keio.ac.jp\/\" target=\"_blank\" rel=\"noopener\">Keio University<\/a>, for their success in training pigeons to discriminate between the paintings of Picasso and those of Monet.<\/li>\n<li><strong>NUTRITION<\/strong>:\u00a0<a href=\"http:\/\/www.martinezfinecoffees.com\/company-information\/company-information-martinez-fine-coffees.html\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">John Martinez<\/a> of J. Martinez &amp; Company in Atlanta, Georgia, for educating the world about\u00a0Luak\u00a0Coffee, the world&#8217;s most expensive coffee, which is made from coffee beans ingested and excreted by the luak (aka, the palm civet), a bobcat-like animal native to Indonesia.<\/li>\n<li><strong>MATHEMATICS<\/strong>: The\u00a0Southern Baptist Church of Alabama who are also the mathematical measurers of morality. They prepared a county-by-county estimate of how many Alabama citizens will go to hell if they don&#8217;t repent.<\/li>\n<li><strong>ENTOMOLOGY<\/strong>: Robert A. Lopez of Westport, NY, valiant veterinarian, and friend of all creatures great and small. He conducted a series of experiments to obtain ear mites from cats, insert them into his own ear, and carefully observe and analyze the results.<\/li>\n<li><strong>LITERATURE<\/strong>:\u00a0Erich von Daniken, visionary raconteur and author of &#8220;Chariots of the Gods.&#8221;\u00a0 He explained how human civilization was influenced by ancient astronauts from outer space.<\/li>\n<li><strong>PEACE<\/strong>: The\u00a0Pepsi-Cola Company of the Phillipines, suppliers of sugary hopes and dreams. The company sponsored a contest to create a millionaire and then\u00a0announced the wrong winning number. This incited and united 800,000 riotously expectant winners, and brought many warring factions together for the first time in their nation&#8217;s history.<\/li>\n<li><strong>ASTRONOMY<\/strong>:\u00a0Richard Hoagland of New Jersey, for identifying artificial features on the moon and on Mars. He even identified a human face on Mars and ten-mile high buildings on the far side of the moon.<\/li>\n<li><strong>ECONOMICS<\/strong>.\u00a0Richard Seed of Chicago for his efforts to stoke up the world economy by cloning himself and other human beings.<\/li>\n<li><strong>PEACE<\/strong>: The\u00a0British Royal Navy, for ordering its sailors to stop using live cannon shells, and to\u00a0<a href=\"http:\/\/news.bbc.co.uk\/1\/hi\/uk\/757788.stm\" target=\"_blank\" rel=\"noopener\">instead just shout &#8220;Bang!&#8221;<\/a><\/li>\n<\/ul>\n<blockquote><p>What do you think about this concept of Ig Nobel Prize? Please share your thoughts with us in the comments section below.<\/p>\n<p>Stay tuned for our post on winners of Ig Nobel Prize 2018! Meanwhile, please <a href=\"https:\/\/www.improbable.com\/ig\/winners\/\" target=\"_blank\" rel=\"noopener\">click here<\/a> to view the list of previous winners.<\/p><\/blockquote>\n<div style=\"display:flex; gap:10px;justify-content:\" class=\"wps-pgfw-pdf-generate-icon__wrapper-frontend\">\n\t\t<a  href=\"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/posts\/18809?action=genpdf&amp;id=18809\" class=\"pgfw-single-pdf-download-button\" ><img data-src=\"https:\/\/www.enago.com\/academy\/wp-content\/plugins\/pdf-generator-for-wp\/admin\/src\/images\/PDF_Tray.svg\" title=\"Generate PDF\" style=\"width:auto; height:45px;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>We are all familiar with the Nobel Prize ceremony. Renowned scientists and personalities get global&hellip;<\/p>\n","protected":false},"author":8169,"featured_media":18958,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[757,758],"tags":[1602],"ppma_author":[1908],"class_list":["post-18809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-publishing-hot-topics","tag-ig-nobel-prize"],"better_featured_image":{"id":18958,"alt_text":"Ig Nobel Prize Winners","caption":"","description":"Science is not about correct research. It is also about out-of-the-box ideas and research. This ensures that people could think this way. Such thoughts and ideas are rewarded by the organization, Improbable Research, as the Ig Nobel Prize Ceremony.","media_type":"image","media_details":{"width":750,"height":430,"file":"2018\/09\/ig-nobel.jpg","sizes":{"thumbnail":{"file":"ig-nobel-170x150.jpg","width":170,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2018\/09\/ig-nobel-170x150.jpg"},"medium":{"file":"ig-nobel-401x230.jpg","width":401,"height":230,"mime-type":"image\/jpeg","source_url":"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2018\/09\/ig-nobel-401x230.jpg"},"better-amp-small":{"file":"ig-nobel-100x100.jpg","width":100,"height":100,"mime-type":"image\/jpeg","source_url":"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2018\/09\/ig-nobel-100x100.jpg"},"better-amp-normal":{"file":"ig-nobel-260x200.jpg","width":260,"height":200,"mime-type":"image\/jpeg","source_url":"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2018\/09\/ig-nobel-260x200.jpg"},"better-amp-large":{"file":"ig-nobel-450x300.jpg","width":450,"height":300,"mime-type":"image\/jpeg","source_url":"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2018\/09\/ig-nobel-450x300.jpg"},"publisher-tb1":{"file":"ig-nobel-86x64.jpg","width":86,"height":64,"mime-type":"image\/jpeg","source_url":"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2018\/09\/ig-nobel-86x64.jpg"},"publisher-sm":{"file":"ig-nobel-210x136.jpg","width":210,"height":136,"mime-type":"image\/jpeg","source_url":"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2018\/09\/ig-nobel-210x136.jpg"},"publisher-mg2":{"file":"ig-nobel-279x220.jpg","width":279,"height":220,"mime-type":"image\/jpeg","source_url":"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2018\/09\/ig-nobel-279x220.jpg"},"publisher-md":{"file":"ig-nobel-357x210.jpg","width":357,"height":210,"mime-type":"image\/jpeg","source_url":"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2018\/09\/ig-nobel-357x210.jpg"},"publisher-tall-sm":{"file":"ig-nobel-180x217.jpg","width":180,"height":217,"mime-type":"image\/jpeg","source_url":"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2018\/09\/ig-nobel-180x217.jpg"},"publisher-tall-lg":{"file":"ig-nobel-267x322.jpg","width":267,"height":322,"mime-type":"image\/jpeg","source_url":"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2018\/09\/ig-nobel-267x322.jpg"},"publisher-tall-big":{"file":"ig-nobel-368x430.jpg","width":368,"height":430,"mime-type":"image\/jpeg","source_url":"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2018\/09\/ig-nobel-368x430.jpg"},"Book Review":{"file":"ig-nobel-320x430.jpg","width":320,"height":430,"mime-type":"image\/jpeg","source_url":"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2018\/09\/ig-nobel-320x430.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":18809,"source_url":"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2018\/09\/ig-nobel.jpg"},"acf":{"faq_main_heading":"","faq_heading_one":"","faq_heading_two":"","faq_heading_three":"","faq_heading_four":"","faq_heading_five":"","faq_heading_six":"","faq_description_one":"","faq_description_two":"","faq_description_three":"","faq_description_four":"","faq_description_five":"","faq_description_six":""},"views":642,"single_webinar_page_date":null,"single_webinar_page_time":null,"session_agenda":null,"who_should_attend_this_session":null,"about_the_speaker_field":null,"co-webinar-sec":null,"co_webinar_sec_one":null,"speaker-name":null,"webinar-date":null,"webinar-time":null,"webinar-s-image":null,"custum_webinar_category":null,"authors":[{"term_id":1908,"user_id":8169,"is_guest":0,"slug":"eneditor","display_name":"Enago Academy","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/046a0ceeb5c38172654db93f9919593bc2e4e1391702eb8b7248865941ddbe18?s=96&d=identicon&r=g","author_category":"","user_url":"","last_name":"Academy","first_name":"Enago","job_title":"","description":"Enago Academy, the knowledge arm of Enago, offers comprehensive and up-to-date resources on academic research and scholarly publishing to all levels of scholarly professionals: students, researchers, editors, publishers, and academic societies. It is also a popular platform for networking, allowing researchers to learn, share, and discuss their experiences within their network and community. The team, which comprises subject matter experts, academicians, trainers, and technical project managers, are passionate about helping researchers at all levels establish a successful career, both within and outside academia."}],"_links":{"self":[{"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/posts\/18809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/users\/8169"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/comments?post=18809"}],"version-history":[{"count":0,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/posts\/18809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/media\/18958"}],"wp:attachment":[{"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/media?parent=18809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/categories?post=18809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/tags?post=18809"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.enago.com\/academy\/wp-json\/wp\/v2\/ppma_author?post=18809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}